Anatomy of a Great Home Page
Your website's job is two-fold. First, it must be designed to convert traffic to leads. To do this, it must motivate the visitor to pick up the phone or fill out the request a quote form. Below is the suggested layout of a Home Page so it reliably converts website traffic into form fills and phone calls.
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(The main headline (H1) should clearly state what you sell and where.)
Are You Ready For A Spotless Home?
(The subheadline (H2) should speak to what the website visitor wants. What are they trying to achieve?)
(Social proof - badges, awards, industry memberships, community memberships. These lend credibility to your company.)
The Struggle You Are helping Them Resolve
(This section is about the problem, pain point, struggle the client is wanting to fix.)
Pain Point 1
Pain Point 2
Pain Point 3
Pain Point 4
How it will feel when the struggle is resolved
Benefit 1
Aenean justo magna, vestibulum id placerat nec, iaculis vel lacus. Integer tempus condimentum est et pharetra. Etiam eleifend, ligula id euismod elementum, ipsum orci malesuada enim.
Benefit 2
Aenean justo magna, vestibulum id placerat nec, iaculis vel lacus. Integer tempus condimentum est et pharetra. Etiam eleifend, ligula id euismod elementum, ipsum orci malesuada enim.
Benefit 3
Aenean justo magna, vestibulum id placerat nec, iaculis vel lacus. Integer tempus condimentum est et pharetra. Etiam eleifend, ligula id euismod elementum, ipsum orci malesuada enim.
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Your Services
Subtitle: Why yours are the best -Â
Recurring Cleaning
Aenean justo magna, vestibulum id placerat nec, iaculis vel lacus. Integer tempus condimentum est et pharetra. Etiam eleifend, ligula id euismod elementum, ipsum orci malesuada enim.
Deep Cleaning
Aenean justo magna, vestibulum id placerat nec, iaculis vel lacus. Integer tempus condimentum est et pharetra. Etiam eleifend, ligula id euismod elementum, ipsum orci malesuada enim.
Move-In/Out Cleaning
Aenean justo magna, vestibulum id placerat nec, iaculis vel lacus. Integer tempus condimentum est et pharetra. Etiam eleifend, ligula id euismod elementum, ipsum orci malesuada enim.
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