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Marketing For Cleaning Businesses

Digital Marketing for Cleaning Services That Want to Scale

Grow Your Cleaning Business With a Marketing Partner Who Understands Your Industry

We help cleaning business owners build predictable lead flow, book more recurring customers, and scale to $1M+ with digital marketing strategies built exclusively for the cleaning industry.

Built By Million-Dollar Cleaning Service Owners.

Trusted By Over 200 Owners Like You.

Honest guidance. No pressure.

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We Help Cleaning Companies Grow Faster With Marketing That Actually Works

Running a cleaning company means juggling schedules, customer expectations, Quality Checks, hiring, and everything in between. Your marketing shouldn’t add to the stress — it should relieve it.

At Cleaning Business Growth, we specialize in:

  • Predictable lead generation
  • Better-quality customers
  • Higher recurring revenue
  • Strong local visibility
  • Automation that saves time

Because we work only with cleaning businesses, our entire system is engineered to help you scale without guessing what works.

Digital marketing for cleanign businesses helps cleaning companies grow in predictable ways.

Trusted By 200+ Cleaning
Business Owners Like You.

Cleaning business owners love working with Cleaning Business growth because of our cleaning industry expertise.

Why Cleaning Services Need a Different Kind of Marketing Partner

Running a cleaning company isn’t like running any other service business. Your customers want trust. Predictability. Safety. And when someone searches for a cleaning service, they’re flooded with choices — which means your marketing needs to cut through the noise fast.

Generic marketing agencies don’t understand:

  • How important recurring clients are

  • Why response time affects rankings and conversions

  • How to optimize for local search for a cleaning business

  • The pricing sensitivities of residential vs. commercial cleaning

  • What messaging actually converts busy homeowners

We have done marketing for hundreds of cleaning business owners just like you. We know what works!

We understand the Unique Challenges Facing Cleaning Businesses

Your Challenges Are Specific — Your Marketing Should Be Too. We Provide Tailored Strategies for the Real Challenges Cleaning Companies Face.

Online shoppers compare cleaning companies in 30 seconds - you have to stand out.

People want instant gratification and a seamless quoting process. We make that easy.

Every market and city is different. We don't use a one-size-fits-all approach.

There are a lot of tire kickers. We know that quality of leads matters more than quantity.

We don't just focus on getting you leads. We help you nurture them, follow up & close the sale.

Complete Digital Marketing
Specifically for Cleaning Companies

Every strategy we create is built around how cleaning customers shop, choose, and book. Below are the services we use to help you win.

Website Design

Your website is the foundation of your marketing. Our professional, conversion-focused websites are built to turn visitors into leads. Fast, mobile-optimized, and designed to rank locally.

Learn About Websites

Google Ads

High-intent Google Ads campaigns that deliver fast, reliable cleaning leads. We optimize your budget, keywords, and targeting for maximum ROI.

Explore Google Ads

SEO

Local SEO strategies that help your cleaning business rank higher, attract organic leads, and dominate your service area. Includes optimized pages, GBP improvements, and ongoing content.

Learn About SEO

Meta Ads

Targeted Meta ads that boost visibility and generate consistent cleaning service inquiries. Custom audiences, compelling creatives, and proven strategies built for cleaners.

See Meta Ads Services

Social Media

Done-for-you social media content that builds trust and keeps your cleaning business top-of-mind. Branded posts, steady engagement, and a professional online presence.

Check Out Social Media Services

Email & SMS Automation

Automated follow-up systems that convert more leads into recurring cleaning clients. Includes nurturing workflows, reminders, win-backs, and review requests.

Learn About Automations

Growth Bundles

All-in-one marketing packages tailored to your cleaning business’s stage of growth. Designed to increase leads, bookings, and recurring clients with predictable results.

More Info About Bundles

Growth Coaching

One-on-one coaching to improve pricing, sales, systems, and KPIs for cleaning businesses. Build a stronger foundation and scale with confidence.

Coaching Information

Guaranteed Results. No Contracts

Case Studies: Real Results From Real Cleaning Businesses

We’ve helped hundreds of cleaning companies grow through better marketing, more intelligent systems, and proven industry-specific strategies. Check out all of our case studies.

Doubled Lead Volume By Adding Meta Ads

For this client, adding Meta Ads unlocked a completely new source of leads. The company is now averaging 45 additional leads a month from Meta Ads on a $30/day budget.

Find Out How

New Marketing Strategy Increases Revenue By 22% in 4 Months

A client with a starting revenue of $68,500 grew to $83,500 in four months after we launched a new website and revamped her Google Ads & SEO.

Read the Story

2X Google Ads Conv Rate Cut Lead Cost In Half

After launching a new website, this client's Google Ads conversion rates more than doubled - from under 10% to over 20%. This cut her cost per lead in half.

Read the Story

Why Choose a Cleaning-Specialized Agency?

Most agencies are guessing what will work when they don't have industry experience. Since we specialize in marketing for cleaning businesses, we know exactly what works. Every service is real-world, tested, and built to work for a cleaning business. We don't sell fluff or shiny objects - just proven marketing that drives growth.

Local Generalist Agency Cleaning Business Growth
Works with many industries Only works with cleaning companies
Generic websites Beautiful cleaning websites built to rank & convert
No cleaning industry SEO expertise We've ranked hundreds of cleaning service websites
No niche-specific automations Automations & emails specifically for cleaning businesses
No deep expertise with cleaning business paid ads Manages hundreds of cleaning business Google & Meta Ads
Sells marketing services Sells services & Revenue-based growth systems

We Believe In Transparent Flat-Rate Pricing
A Small Business Can Afford

Marketing agencies love to hide their prices — but we believe cleaning business owners deserve clarity before they ever get on a call. That’s why CBG uses a simple, transparent pricing model built around how cleaning companies actually grow.

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Simple, Affordable Options Designed for Cleaning Businesses

We know margins matter. We price our services intentionally so that a real cleaning company can afford them. Our goal is to help you grow sustainably — not to drown you in overhead.

Every service we offer is a flat rate and does not increase as your budget grows, so you know exactly what to expect. No surprises. No hidden fees. No “book a call to find out.”

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Service-Based Pricing + Revenue-Based Bundles

You can choose between:

  • Individual services (SEO, Ads, Social, Automations, Websites)

  • All-in-one Growth Bundles based on your revenue stage

This gives you flexibility and makes sure you're getting the right level of support — not paying for bloated packages that don’t match your business model.

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Why Transparency Matters

Most agencies avoid publishing pricing because:

  • Their pricing is inconsistent

  • They inflate prices based on perceived budget

  • They don’t specialize in one industry, so they can’t create standard rates

  • They want to pressure you on sales calls

We’re different. We serve one industry, we understand your margins, and we price our services consistently — so you always know what you’re paying for and why.

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A Better, Fairer Pricing Model for Cleaning Companies

Our pricing structure is built to:

  • Support early-stage businesses

  • Fuel growth for mid-sized companies

  • Scale aggressively to 7-figures and beyond

  • Stay affordable and predictable

  • Provide full transparency at every step

Because when you’re focused on growing your cleaning business, you shouldn’t have to guess what your marketing costs.

Honest guidance. No pressure.

getting Started is Simple:
here's how we help you grow

Step 1b

Get Your Personalized Growth Plan

We start with a strategy call to learn about your goals, service areas, and current marketing. Then we audit your website, SEO, ads, and CRM to build a clear, customized Growth Plan for your cleaning business — no guesswork, no cookie-cutter tactics.

 

Step 2b

We Build Your Marketing System

Once you approve the plan, our team handles everything — set-up, campaign creation, conversion tracking — everything done for you. We put the right systems in place — so you get consistent leads, better quality customers, and more recurring clients without doing the work yourself.

Step 3b

The Leads Flow & You Grow

We get busy, putting all your marketing in place, then optimizing it for peak performance. We'll provide ongoing reporting and support to help you scale with confidence. The result — predictable growth backed by data.

Guaranteed Results. No Contracts.

Helping Cleaning Businesses Grow In Cities Across the United States & Canada Since 2007

Atlanta, GA

Austin, TX

Bakersfield, CA

Bend, OR

Boise ID

Brooklyn, NY

Charlotte, NC

Chicago, IL

Cincinnati, OH

Colorado Springs, CO

 

Coon Rapids, MN

Dallas, TX

Denver, CO

Easton, PA

Fort Lauderdale, FL

Fort Worth, TX

Geneva, IL

Houston, TX

Indianapolis, IN

Kalamazoo, MI

 

Kansas City KS

Knoxville, TN

Las Vegas, NV

Lincoln, NE

Louisville, KY

Lowell, MA

Manchester, NH

Manheim, PA

Matsu Valley, AK

Medina, OH

Milford, CT

Minneapolis, MN

Mobile, AL

Monterey, CA

Montgomery, AL

Naples, FL

Nashville, TN

Oakland, CA

Orlando, FL

Phoenix, AZ

 

Portland, OR

Raleigh, NC

Richmond, VA

Salt Lake City, UT

Sacramento, CA

San Antonio, TX

San Diego, CA

San Francisco, CA

Tampa, FL

Tulsa, OK

 

What Our Clients Are Saying

Join 2400 Other Cleaning Business Owners In Our Facebook Group!

Frequently Asked Questions

Cleaning Business Growth is a good choice because we specialize in helping cleaning companies succeed. Unlike generic agencies, we’ve built and grown cleaning businesses ourselves, so we know exactly what works. We focus on affordable, proven strategies—like lead generation, review growth, SEO, and ads—that bring in more recurring customers without wasting money. Our experience, industry focus, and practical approach make us a trusted partner for cleaning business owners who want real results.

Yes - we only do marketing for cleaning companies. This is the niche we know and have experience growing. 

We do marketing for all residential cleanign companies. This includes both house cleaning companies and exterior cleaning services like power washing, window cleaning, gutter cleaning and house washing.

We are so confident in the services we provide that we offer a strong guarantee. If we can't hit our targets for the services you are paying for within 90 days, we will do your marketing for free until we do. That should give you a lot of confidence and security.

All of our pricing is transparent and listed on this website. We have no hidden fees. And since we've been in your shoes and know how tight budgets can be, our pricing is as affordable as possible.

We offer website design, Google Ads, Meta Ads, Social Media Posting, Email Marketing, Review Management, and Marketing Coaching.  We also have an awesome High Level Marketing CRM called Market Smart.

While some leads may start coming in within the first few days, it typically takes one to three months of data collection and optimization to see consistent and optimal results. We continuously analyze performance and make necessary adjustments to improve outcomes over time.

Let's Grow Your Cleaning Business

In one call, we’ll review what’s working, what’s not, and map your next stage of growth. Join 200+ cleaning business owners who’ve already walked away with clarity and an actionable plan - no commitment required.

Honest guidance. No pressure.

  • Audit your current marketing

  • identify gaps holding you back

  • A roadmap to get more leads

  • Marketing that fits your budget

  • Expert advice

  • No pressure