Case Study

New Website Doubles Lead Flow For Michigan Cleaning Company

Case Study 5

About the Client

One of our new clients had already built a successful business, but had plateaued and knew it was time for a change. After nearly twenty years in business, they wanted to grow even more. To do that, they needed a new website that could turn visitors into customers and stronger digital marketing campaigns that would bring in steady, high-quality leads.

The Problem

  • An outdated website that wasn’t designed to convert traffic into leads.
  • Past ad campaigns struggled due to lengthy, complicated quote forms.

Our Approach: Scale Bundle

Website Overhaul + Google Ads: We built a brand-new, high-converting website designed to turn clicks into leads. The new site was not only modern but also structured to highlight the company’s value proposition and service areas.

The Result

Google Ads Conversion Rate Doubled

After the website launch, leads began converting at a significantly higher rate, turning more clicks into booked cleanings. Her Google Ads were previously converting at below 10%. After launching the new site, her conversion rates improved to over 20%.

Google Ads Cost Per Lead Cut In Half

With a conversion-focused website and improved ads, Elite saw a sharp decrease in cost per lead, stretching their marketing dollars further. Before launching the new site, she was paying over $120 per lead. Today, her cost per conversion is in the low $70s.

Ready To Learn More?

If you're ready to grow your cleaning business, schedule a FREE marketing consultation now!

Ginger Whitson

Let’s Build the Right Marketing Plan for Your Cleaning Business

In one conversation, we’ll review what is working, identify the biggest gaps and discuss the marketing services that make sense for your goals, market and budget. You’ll leave with clearer priorities and practical next steps—whether or not you decide to work with us.

Honest guidance. No pressure. No long-term commitment.

  • Review your current marketing

  • Identify gaps & missed opportunities

  • Prioritize next steps

  • Discuss a realistic budget

  • Start marketing

  • The leads flow

  • Your Business Grows