Case Study

New Website Doubles Lead Flow For Michigan Cleaning Company

October 5, 2025/Ginger Whitson/Comments Off on New Website Doubles Lead Flow For Michigan Cleaning Company
Case Study 5

About the Client

Lori and Erica had built a successful business, but they knew it was time for a change. After nearly twenty years in business, they wanted to grow even more. To do that, they needed a new website that could turn visitors into customers and stronger digital marketing campaigns that would bring in steady, high-quality leads.

The Problem

  • An outdated website that wasn’t designed to convert traffic into leads.
  • Past ad campaigns struggled due to lengthy, complicated quote forms.

Our Approach: Scale Bundle

Website Overhaul + Google Ads: We built a brand-new, high-converting website designed to turn clicks into leads. The new site was not only modern but also structured to highlight Elite Home Cleaning’s value proposition and service areas.

The Result

Google Ads Conversion Rate Doubled

After the website launch, leads began converting at a significantly
higher rate, turning more clicks into booked cleanings. Her Google Ads were previously converting at below 10%. After launching the new site, her conversion rates improved to over 20%.

Google Ads Cost Per Lead Cut In Half

With the combination of a conversion-focused website and improved
ads, Elite saw a sharp decrease in cost per lead, stretching their marketing dollars further. Before launching the new site, she was paying over $120 per lead. Today, her cost per conversion is in the low $70s.

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