Case Study

Email Campaign Revamp Helps Tulsa Cleaning Company Increase Clicks by 400%

October 5, 2025/Ginger Whitson/Comments Off on Email Campaign Revamp Helps Tulsa Cleaning Company Increase Clicks by 400%
Case Study 3

About the Client

One of our clients had earned a reputation for reliability, consistency, and high-quality service. They had been using Keap/Infusionsoft for their email marketing. As operations scaled, it became clear that the company’s email and automation systems needed an upgrade to keep pace with new opportunities and higher customer expectations.

The Problem

  • Email engagement was consistently low, with clicks rarely rising above single digits. The highest-performing campaign over the prior year generated just 26 clicks, an outlier that couldn’t be replicated.
  • The lack of list segmentation and limited reporting tools made campaign optimization difficult.
  • The Keap platform was rigid, restricting advanced automation and tailored messaging.
  • Email marketing has become more of a maintenance task than a growth driver, limiting its effectiveness in driving sales and client retention.

Our Approach: Scale Bundle

After moving to Market Smart CRM, we rebuilt campaigns with clear audience groups—new leads, current customers, and prospects—so messages were more relevant. Emails were improved to boost conversions, and full attribution reporting was set up to track exactly where leads came from. By feeding offline data like one-time and recurring bookings back into Google Ads, the system optimized for higher-quality leads. The result: better targeting, higher conversions, and lower cost per lead.

The Result

400%+ Increase in Click Activity and Sustained Engagement

Email campaigns now generate over four times the engagement compared to previous results with Keap. Single-digit clicks are a thing of the past, replaced by consistent, meaningful traffic and improved engagement across all segments, from cold leads to loyal customers, thanks to tailored messaging and timely follow-ups.

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