Case Study

Love My Maids Finds Another Source Of Leads!

Case Study 4

About the Client

Love My Maids is a large, well-established cleaning company operating in a highly populated area. They’ve built a strong local reputation through consistent service, and most growth has come from referrals and from Google Ads. To increase their lead flow, they decided to give Meta Ads a try.

The Problem

Despite their size and market presence, every past attempt to run Meta Ads failed to bring meaningful results. Their campaigns lacked the right mix of creative strategy, messaging, and value-driven offers to capture attention and convert leads. Love My Maids needed a proven system to turn Meta Ads into a reliable and profitable revenue stream.

Our Approach: Scale Bundle

We implemented a strategic Meta Ads campaign built on three core elements:

  • Winning Creatives: We used ad designs tested over months across similar markets, ensuring scroll-stopping visuals that resonate with homeowners looking for cleaning services.
  • Storybrand Messaging: Headlines and ad copy followed a clear framework, positioning Love My Maids as the trusted guide to a cleaner, stress-free home.
  • Strong Value Proposition: We highlighted their reputation, service quality, and unique offers to encourage clicks and conversions.

The campaign was launched on June 27, 2025, with a daily ad spend of just $30.

The Result

45 new leads a month

The company is now averaging 45 additional leads a month from Meta Ads on a $30/day budget

Above Average Conversion Rate

$14% Conversion Rate & Average Cost Per lead of $18.34

A New Source Of Leads

Adding Meta Ads unlocked a completely new source of leads

Ready To Learn More?

If you're ready to grow your cleaning business, schedule a FREE marketing consultation now!

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Ginger Whitson

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