Marketing Plans For Cleaning Businesses

Market Your Cleaning Business Like a pro. Find the perfect plan to reach your goals!

Digital Marketing - Trans
Marketing Plan

Grow Your Cleaning Business With A Great Marketing Plan

Great results start with a great plan of action. When you start marketing, don't be afraid to invest in marketing. When invested properly, those marketing dollars will come right back in the form of new clients and new revenue.

How much should you spend on marketing? The best practice for setting your marketing budget is to spend between 5% and 10% of your monthly revenue on marketing. Investing 5% gets you slow and steady growth, 7% produces moderate growth, and 10% enables aggressive growth. If you're ready to get serious about growing your business, 10% is where you need to be.

Suggested Marketing Plans Based on Your monthly revenue

Starter

If your monthly revenue is $20k - $30k

Average Monthly Marketing Spend: $2,250

Must Have A Good Website 

  • High converting
  • Built to rank

Run Google Ads

  • $900+/mo Google Ads budget
  • $400/mo management fee
  • Raise Google Ads budget as needed to increase lead flow

Start SEO (Search Engine Optimization)

  • Starter SEO - $950/mo
  • 10 keywords / 2 cities
  • Add additional cities/keywords as needed
  • 1 short-format blog post monthly

Grow

If your monthly revenue is $30k - $50k

Average Monthly Marketing Spend: $3,600

Must Have A Good Website 

  • High converting
  • Built to rank

Run Google Ads

  • $1500+/mo Google Ads budget
  • $400/mo management fee
  • Raise Google Ads budget as needed to increase lead flow

Start SEO (Search Engine Optimization)

  • Grow SEO - $1450/mo
  • 3-4 cities / 15-20 keywords
  • Add additional cities/keywords as needed
  • 1 long-format blog post monthly

Add Market Smart

  • Market Smart (email marketing) - $250
  • Automated email marketing
  • Marketing reporting

Dominate

If your Monthly revenue is over $50k

Average Monthly Marketing Spend: $5,900

Must Have A Good Website 

  • High converting
  • Built to rank

Run Google Ads

  • $2100+/mo Google Ads budget
  • $400/mo management fee
  • Raise Google Ads budget as needed to increase lead flow

Run Facebook/Instagram Ads (Meta)

  • $900+/mo Facebook Ads budget
  • $300/mo management fee
  • Raise Facebook Ads budget as needed to increase lead flow

Start SEO (Search Engine Optimization)

  • Dominate SEO - $2000/mo
  • 5-6 cities / 25-30 keywords
  • Add additional cities/keywords as needed
  • 2 long-format blog post monthly

Add Market Smart Pro

  • Market Smart (email marketing) - $250
  • Automated email marketing
  • Marketing reporting

We want to Be Your Marketing Department!

Frequently Asked Questions About Marketing Plans

We recommend spending between 5% and 10% of your monthly revenue on marketing. 5% produces slow and steady growth, 7% provides moderate growth, and 10% will produce aggressive growth. 

No - we don't ever ask clients to sign a contract. We just do good work and have great client retention as a result. If you do want to stop any services, we just ask for  30 days notice.

Honestly, no. Your website is the foundation of your marketing and should be the first thing you take care of. If that isn't possible, we recommend one of two options. First, market using Google Local Service Ads. These ads lead to phone call leads and do not require you to have a great website. The other alternative is for us to build a great landing page to send ad traffic to. This is often exactly what is needed to get traffic from paid ads converting into leads.

Yes, you can change your Google Ad budget anytime, up or down, as needed. 

If we run Google Ads on your current website and it fails to convert at a level we want, we will suggest rebuilding your website or adding a landing page for Google Ads. In most cases, a new website is the longer-term solution.

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