Marketing Trends
Niche vs. Generalist Marketing Agencies: Which One Is Right for Your Business?
Niche vs Generalist Marketing Agencies: Which Is Better? Intro Not all marketing agencies are built the same. Some agencies work with almost any type of business (generalists), while others focus on one specific industry (niche agencies). At first, a generalist agency might sound like the safest choice because they “do it all.” But a niche…
Read MoreHow AI Is Changing Local SEO for Residential Cleaning Companies
How AI Is Changing Local SEO for Residential Cleaning Companies And How Local Cleaning Businesses Can Stay Visible to Homeowners Local search is changing faster than it ever has before. For years, residential cleaning companies focused on one main goal: rank on page one of Google, ideally in the top three results or the local…
Read MoreSEO Is Not Dead: Why Your Business Still Needs It to Thrive in 2025
SEO Is Changing, But It’s More Essential Than Ever! Every few years, someone declares that “SEO is dead.” But here we are in 2025, and search engine optimization is still one of the most powerful tools in the digital marketing arsenal. In fact, SEO is more essential than ever for businesses that want to stand…
Read MoreThe Evolving Landscape of SEO
What’s Changing—and What Isn’t Search is moving fast with AI, new features, and constant updates. One thing hasn’t changed: Google’s goal is to help people find useful information quickly. To win, content must be helpful, clear, and relevant—not stuffed with keywords or written for bots. The New Rule: Be Genuinely Useful Google rewards pages that…
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