Marketing Trends

How AI Is Changing Local SEO for Residential Cleaning Companies And How Local Cleaning Businesses Can Stay Visible to Homeowners Local search is changing faster than it ever has before. For years, residential cleaning companies focused on one main goal: rank on page one of Google, ideally in the top three results or the local…

SEO Is Changing, But It’s More Essential Than Ever! Every few years, someone declares that “SEO is dead.” But here we are in 2025, and search engine optimization is still one of the most powerful tools in the digital marketing arsenal. In fact, SEO is more essential than ever for businesses that want to stand…

What’s Changing—and What Isn’t Search is moving fast with AI, new features, and constant updates. One thing hasn’t changed: Google’s goal is to help people find useful information quickly. To win, content must be helpful, clear, and relevant—not stuffed with keywords or written for bots. The New Rule: Be Genuinely Useful Google rewards pages that…