Bundled Services For Every Budget

• For aggressive growth, spend 8-10% of monthly revenue on marketing.
• For moderate growth, you should be spending 5-7% of your monthly revenue on marketing.
• If you can't afford at least 5%, do what you can.

I always tell people that "your have to buy growth." If you want to grow, you have to spend money on marketing. But, look at it as an "investment" rather than a cost.

Marketing dollars are repaid in new revenue. If you're not seeing revenue "jumps" equal or greater than what you spent on marketing the previous month, either your marketing isn't working, your website isn't converting or your sales process isn't working.  Do some detective work to figure out the root cause.

When people are looking for a cleaning service, they go to Google.  So it makes sense that getting your business on the first page of Google should be your #1 priority.  There are several ways to do this.

• Google Local Services (phone leads).
• Google Ads (fastest way to increase website traffic).
• The maps section (this is linked to your Google My Business Listing and requires "local SEO" to rank).
• Google organic (under the map pack - requires SEO to rank).
• Join lead generation services that are already on the 1st page of Google (Home Advisor, Angie's List, Care.com, Yelp, and Thumbtack).  I recommend having an account with all of them regardless of whether you actually buy leads.

Facebook and print marketing are at the bottom of my list for smaller companies with limited budgets.  The reason is simple, being on the 1st page of Google (1) works better and (2) is more economical with a lower cost of acquition.

For example, you can get a new recurring client consistently for $150 or less using Google Ads.  With Moneymailer or Valpak the cost a acquition is over $500.  Lead generation services tend to be in the $200-$250 range.

For larger companies with bigger budgets adding Facebook or print marketing often makes sense.