Cleaning Business Growth

• For aggressive growth, spend 8-10% of monthly revenue on marketing.
• For moderate growth, you should be spending 5-7% of your monthly revenue on marketing.
• If you can't afford at least 5%, do what you can.

I always tell people that "growth is purchased with marketing dollars." If you want to grow, you have to spend money on marketing. But, look at it as an "investment" rather than a cost.

Marketing dollars are repaid in new revenue. If you're not seeing revenue "jumps" equal or greater than what you spent on marketing the previous month, either your marketing isn't working, your website isn't converting or your sales process isn't working.  Do some detective work to figure out the root cause.

When people are looking for a cleaning service, they go to Google.  So it makes sense that getting your business on the first page of Google should be your #1 priority.  There are several ways to do this.

• Google Guaranteed (phone leads).
• Google Ads (fastest way to increase website traffic).
• The maps section (this is linked to your Google My Business Listing and requires "local SEO" to rank).
• Google organic (under the map pack - requires SEO to rank).
• Join lead generation services that are already on the 1st page of Google (Home Advisor, Angie's List, Yelp, or Thumbtack).  I recommend having an account with all of them regardless of whether you actually buy leads. These are valuable backlinks to your website

Facebook and print marketing are at the bottom of my list for smaller companies with limited budgets.  The reason is simple, being on the 1st page of Google (1) works better and (2) is more economical with a lower cost.

Seo is a "long game," meaning that it takes time for rankings to improve. The goal, of course, is to get to the first page of Google. How fast this happens is a function of 3 things.

1. Where you're starting from - how far away are you from the 1st page?
2. How big your market is - Bigger metropolitan markets are harder to rank in than smaller markets.
3. What SEO package you select - The bigger the package, the more SEO tasks are completed each month and the faster your rankings will improve.

Once your campaign is up and running, we usually see good results in a month. As we optimize the account over time, results will gradually improve. Most accounts are working optimally within about 3 months. In some markets and with smaller budgets, this can take longer.

How much you invest depends on two things. First, your budget. For smaller companies just starting to market a $30/day budget is usually sufficient to bring in a good number of additional leads. If more leads are needed, raising the budget is how we make that happen. Just as a frame of reference, here are some averages based on our experience:

• Companies under $500k in revenue - $30-$50 per day budget.
• Companies over $500k in revenue - $50-$100 per day budget
• Companies over $1M in revenue - $100-$250/day budget

The short answer is yes. We want to set you up for success and this is the best we know how to do that. Our sites are built to convert website traffic to leads and rank faster because they're built right.

Using our website is the best way we know how to reduce your marketing spend and get you the best results. Our websites will save you money because your Google Ads will convert better and your website will rank faster.

As you grow your attrition (the number of clients you lose each month) will also grow. To continue growing you have to bring in more customers than you lose and this usually means spending more on marketing.