Ginger Whitson - Bio

Ginger Whitson is a veteran business strategist, marketing expert, and founder in the home-services industry—best known for scaling cleaning companies from start-up to the million-dollar level, and now for helping other cleaning business owners replicate that success.

Early Career & Background

With over two decades of corporate leadership experience, Ginger began her professional career in the U.S. Air Force before transitioning into corporate America, focusing on training, executive coaching, and management consulting. Her corporate tenure included significant roles in organizational effectiveness and change management, providing a strong foundation in systems, processes, and performance-driven growth.

Entrepreneurship & Cleaning Industry Success

In 2014, Ginger launched her own cleaning business, Love My Maids LLC (based in the Dallas/Fort Worth area). According to her LinkedIn profile and public interviews, she built the company to more than $1 million in revenue in just over 3 years, with 350+ recurring clients and a team of 25 employees.

These results came through a sharp focus on marketing methodology, automated lead funnels, strong operational systems, and converting leads into recurring contracts rather than one-off jobs.

Transition to Agency & Coaching

Having firsthand experience with the growth curve of a successful maid service, Ginger founded Cleaning Business Growth (CBG), a marketing and growth-coaching company dedicated exclusively to cleaning businesses.

At Cleaning Business Growth, she brings together three core areas of expertise:

• Specialized digital marketing (Google Ads, Meta/Facebook Ads, SEO) tailored to cleaning companies

• Coaching and automation systems built for recurring-service growth

• A mindset and operations playbook grounded in her corporate and entrepreneurial journey

She emphasizes that her team includes “proven specialists—no interns, no trainees,” ensuring that each client benefits from experienced execution. To date, her agency has served over 200 cleaning business owners with marketing and coaching that is rooted in real-world cleaning-industry growth mechanics.

Thought Leadership & Key Contributions

Ginger actively shares her growth framework through podcasts, conferences, and authored guides. For example, on the ZenMaid Podcast, she shared “The Foolproof Framework to Marketing Your Maid Service,” where she explains a 3-stage lifecycle marketing system tailored for cleaning businesses.

Her content often covers how to move beyond “getting leads” to building marketing systems that deliver quality leads, convert them into recurring contracts, and generate referrals and reviews.

Why She's Unique

Ginger’s value proposition is distinct because she has been a cleaning business owner who scaled to seven figures and then pivoted to help other owners do the same. Her dual credential (operator + marketer) gives her credibility in an industry where many “marketing experts” don’t personally understand cleaning business dynamics.

Her corporate background gives her fluency in process automation, change management, and systems thinking—a combination that helps cleaning companies avoid the typical scaling traps (lead chaos, staffing issues, marketing waste).

Personal Traits & Leadership Style

Described by clients as responsive, straightforward, and focused on “no fluff, just what works,” Ginger’s style emphasizes accountability, predictable systems, clear metrics, and sustainable growth.

Her leadership ethic is anchored in serving small business owners—she frames her work as “a calling to serve with care and integrity.”

Education & Certifications

Ginger brings a rich and diverse academic and professional background to her work, blending business acumen with deep expertise in organizational development, change leadership, and marketing.

• A Bachelor’s degree in Business (University of Maryland, College Park)

• An MBA in Business & Management (Central Michigan University)

• Certifications in organizational effectiveness and coaching from the Gestalt Institute of Cleveland.

• Certification in organizational change management (e.g., Prosci) and relevant professional development in her early career.

Current Focus & Vision

Ginger’s current mission is to partner with cleaning business owners who are ready to systematize, automate, and grow their companies with less chaos. Through Cleaning Business Growth, she offers growth plans, coaching, and hands-on marketing systems to help owners scale without reinventing the wheel.

She continues to advocate a marketing-first approach: generating quality leads, converting them into recurring contracts, automating follow-up & reviews, and building referral systems so that growth becomes sustainable—not just a chase.

Quote from Ginger

“At Cleaning Busienss Growth, we don’t sell services; we deliver growth. That's all that matters to our clients.”