Case Study

A New Website Skyrockets Cleaning Company To Page One!

Case Study 1

About the Client

Nichole's Cleaning Service in Winter Garden, FL, had hired an office staff member to build her website, manage her Google Ads, and handle SEO. She came to us after talking to another one of our clients, who had recommended us. She was at $1.3 million in annual revenue.

The Problem

  • Page 4 rankings on Google with some service areas with no rankings.
  • Google Ads converting at 7.9% (not good), and because of her low conversion rate, she was paying way too much for leads ($140/lead)
  • A website that wasn't capable of converting traffic to leads.
  • No email marketing to keep leads in her sales funnel longer than a few days.

Our Approach: Scale Bundle

Because the client was already generating over a million dollars in annual revenue, we developed an entire marketing suite of services designed to bring in enough leads to market above her attrition and to scale her company. The number one priority was to build a new website, as this would serve as the foundation for all other marketing efforts. We also reworked her Google Ads campaigns, started FB Ads, and SEO. Lastly, we set up her Market Smart CRM and started automated email marketing. The results were nothing short of amazing.

The Result

Page 1 Ranking From Page 4

Website rankings went from an average of 39 (page 4) to an average ranking of 4 (Page 1) within one day of launching the new website.

55% Decrease In Cost Per lead

Because her new website is built to convert, as a result of improved conversion rates, her cost per lead dropped from $140/lead $63/lead.

115% Increase In Conversion Rate

Her Google Ads conversion rate improved from 7.9% (not good) to 17%. This is a huge contributor to her improved cost per lead.

Ready To Learn More?

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Ginger Whitson

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