Case Study
A New Website Skyrockets Cleaning Service Straight To Page 1
About the Clients
Nichole's cleaning service in Winter Garden, FL, had hired an office staff member to build her website, manage her Google Ads, and handle SEO. She came to us after talking to another one of our clients, who recommended us. She was at $1.3 million in annual revenue.
The Challenge
- Page 4 rankings on Google with some service areas with no rankings.
- Google Ads converting at 7.9% (not good), and because of her low conversion rate, she was paying way too much for leads ($140/lead)
- A website that wasn't capable of converting traffic to leads.
- No email marketing to keep leads in her sales funnel longer than a few days.
Our Approach
Built a New Website
- Modern website design.
- Individual service pages so she can rakin for all services
- City pages for all the cities she services
- SEO optimized
- Prominent call-to-action buttons
- Easy navigation for good
Google Ads & FB PPC Campaigns
- Rebuilt her Google Ads campaign.
- Switched her Google Ads to the new website once it was done.
- Created some appealing creatives for her new Facebook Ads campaign.
- Started her Facebook Ads.
SEO
- Performed keyword research to identify the right keywords to target.
- Completed on-page and technical SEO on the new website.
- Started SEO (building backlinks, citations, etc.)
Email Marketing
- Set up her Market Smart CRM.
- Branded all of her emails.
- Connected Market Smart to her scheduling system.
- Trained her team to use Market Smart
The Result (First 30 days):
Page 1 Ranking (From Page 4)
The ranking went from an average of 39 (page 4) to an average ranking of 4 (Page 1) within one day of launching the new website.
115% increase in Conversion Rate
Her Google Ads conversion rate improved from 7.9% (not good) to 17%. This is a huge contributor to her improved cost per lead.
55% Decrease In Cost Per Lead
Because her new website is built to convert, as a result of improved conversion rates, her cost per lead dropped from $140/lead $63/lead.
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