Email Health Authentication, Monitoring & Repair
Keep your email domain safely delivering your emails into subscriber's inboxes!
Are Your Emails Hitting Inboxes, or SPAM Folders?
Sending emails is trickier than ever. In early 2024, email providers like Google and Yahoo tightened the rules to prevent spam and spoofed emails from reaching user inboxes. Google and Yahoo now require all email senders to adhere to more robust authentication best practices. This, in turn, requires email senders (YOU) to be more vigilant in managing your email domain.
Things you need to be doing to keep your email domain safe
Keeping your email domain in compliance requires your constant attention. Here are some helpful tips for ensuring you keep your sender reputation high so emails you send are delivered to inboxes, not SPAM folders.
Set up the proper email authentication for your email domain
Setting up the right DMARC, SPF, and DKIM records for your email domain is essential.
Keep spam rates below .01%
The easiest way to do this is to have a clear opt-in process to ensure that the people receiving your emails want to receive them and to manage your contact list actively.
Make it easy for people to unsubscribe from your emails
Include an unsubscribe link in every email and make it easy to find and use.
Promptly remove subscribers who opt-out, unsubscribe or report SPAM
When a subscriber opts out, unsubscribes, or reports your email as SPAM, they should be removed from your email list.
Remove unengaged subscribers
Remove all subscribers that haven't engaged with or opened an email in 90 days or more.
Frequently Asked Questions About Email Health Services
Domain reputation reflects how trustworthy email service providers consider your domain. If your reputation is poor, your emails may end up in spam or be blocked altogether. Monitoring and maintaining a healthy reputation are essential for reliable email deliverability.
Deliverability issues can stem from poor domain reputation, lack of authentication, high spam complaint rates, invalid email addresses, or excessive use of spam-triggering keywords in email content.
Yes, email health monitoring, authentication, and domain repair can improve deliverability by ensuring your emails are properly authenticated and that your domain has a strong reputation. This helps reduce the chances of emails being filtered into spam folders.
Email health monitoring involves tracking the health of your email domain to ensure your messages are delivered reliably and aren’t marked as spam. This includes checking for issues with domain reputation, spam complaints, and authentication setup.
Email health monitoring is an important step toward protecting your email domain.
Ideally, email health should be monitored continuously, as issues can arise at any time. Regular monitoring helps you address problems proactively before they impact deliverability or brand reputation.
Email authentication, which includes SPF, DKIM, and DMARC records, verifies the legitimacy of your emails to help prevent spoofing and phishing attacks. Proper authentication helps protect your domain reputation and improve email deliverability.
No, it requires regular maintenance. As you add or remove email-sending services, you’ll need to update SPF, DKIM, and DMARC records. Ongoing monitoring ensures that your email authentication remains valid and effective.
Email domain repair focuses on fixing any issues that may affect your email domain’s reputation, such as misconfigured DNS settings, outdated authentication records, or an unusual spam complaint rate. Repairing these issues helps prevent your emails from being flagged as spam or blocked by ISPs.
Domain repair services often include:
- Assessing and updating authentication settings (SPF, DKIM, DMARC)
- Reviewing DNS records for proper configuration
- Addressing reputation issues flagged by ISPs
- Resolving deliverability issues by fine-tuning domain setup
Even though all of this sounds like Greek, it's important for you as a business owner to understand it because your business depends on getting quotes into boxes!
- SPF (Sender Policy Framework) ensures that only authorized servers can send emails on behalf of your domain.
- DKIM (DomainKeys Identified Mail) adds a digital signature to your messages, verifying their authenticity.
- DMARC (Domain-based Message Authentication, Reporting, and Conformance) provides policy guidance to mail servers on how to handle unauthenticated emails and offers reporting to monitor email performance.
These records build trust in your emails and improve the likelihood that they’ll reach recipients' inboxes.